Amazon and DSPs Foresee an Advertising Utopia in CTV

But will fraudsters ruin the party?

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As connected TV, or CTV, becomes an increasingly attractive market for consumers and advertisers, Amazon is opening ad inventory in third-party Fire TV apps to demand-side platforms (DSPs) The Trade Desk and DataXu TouchPoint.

In a blog post that envisioned a CTV utopia, Amazon boasted “top-quality inventory” along with “competitive separation,” fewer repeat ads and fee transparency. All CTV apps working with Amazon Publisher Services (APS)—which include ABC, CBS, NBC and YouTube—are eligible.  

The announcement has the DSPs feeling bullish, despite CTV’s



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