All Quibi Advertisers Are Taking Advantage of ‘Turnstyle’ Format

Streamer's content is presented in portrait and landscape modes

a quibi show in landscape and portrait modes
Quibi did not require its brand partners to use the "turnstyle" ad format, but all of them chose to. Progressive

Load up the short-form mobile video streaming service Quibi, which hit 1.7 million downloads in its first week, and you’ll see ads from brands like Charmin, Taco Bell and Progressive before the shows begin. And like the programming on Quibi itself, which can be played full-screen in either portrait or landscape orientation, all of its brand partners are optimizing their spots to be viewed in either mode.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.