Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Adweek’s annual roundtable focuses on flexibility and how streaming has evolved during the pandemic

(L. to r.) Jim Keller, Hulu; Tara Walpert Levy, Google; Scott Rosenberg, Roku; Farhad Massoudi, Tubi; David Cohen, IAB; Pamela Drucker Mann, Condé Nast Hulu, Google, Roku, Tubi, IAB, Condé Nast

Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the “new NewFronts.” But the IAB had no idea just how “new” this year’s event would become. In mid-March, Covid-19 shut down the industry, and the annual event went virtual soon after and then was postponed nearly two months, from the week of April 27 to this week, a delay that resulted in a significant overhaul of this year’s lineup.

This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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