Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Adweek’s annual roundtable focuses on flexibility and how streaming has evolved during the pandemic

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the “new NewFronts.” But the IAB had no idea just how “new” this year’s event would become. In mid-March, Covid-19 shut down the industry, and the annual event went

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.