After #TGIT and #WCW, 12 New TV Hashtag Campaigns We'd Like to See

Branded network nights are back

Thank God it's branded! For the first time since NBC's Must-See TV Thursday night lineup and ABC's TGIF comedies ruled the airwaves in the '90s, broadcast networks are once again successfully branding entire nights of programming.

ABC revived the trend in July, aggressively using #TGIT (Thank God It's Thursday) to tout its all-Shonda-Rhimes-produced Thursday fall lineup: Grey's Anatomy, Scandal and How to Get Away With Murder. The night has been a massive success for the network, with all three shows ranking among the top 20 among adults ages 18 to 49 for the first four weeks of the season.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in