After Stunning Merger News, Discovery Tells Marketers It's on Par With Broadcasters

The company emphasized its broad reach in its upfronts week debut

After kicking off upfronts week with its stunning WarnerMedia merger announcement, Discovery made some more waves a day later, presenting its first upfronts presentation during the annual May event for marketers and making the case that it can stand “shoulder to shoulder” with its broadcast peers.