After Stunning Merger News, Discovery Tells Marketers It's on Par With Broadcasters

The company emphasized its broad reach in its upfronts week debut

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After kicking off upfronts week with its stunning WarnerMedia merger announcement, Discovery made some more waves a day later, presenting its first upfronts presentation during the annual May event for marketers and making the case that it can stand “shoulder to shoulder” with its broadcast peers.

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