After SNL’s Highest Ratings in 6 Years, NBC Prepares the Show's First Branded Content Spots

First 2 are set for upcoming episodes


Saturday Night Live’s Trump bump just keeps getting bigger. The show has been gaining buzz and viewers as it becomes an increasingly larger thorn in the side of President Trump and his administration, with Saturday’s episode—featuring Alec Baldwin and the return of Melissa McCarthy as White House Press Secretary Sean Spicer—drawing the show’s highest ratings in six years.

But the audiences flocking to the show still have yet to see the branded content pods that NBCU said would begin airing this season, as part of its efforts to reduce

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