Panoply Media—which changed direction last fall via eliminating its podcast production team and investing in its technology platform, called Megaphone—is rebranding and renaming itself.
After signing new partners to its platform, including iHeartMedia, Vox Media, Himalaya and Cadence13, Panoply Media will now take on that platform’s name, Megaphone.
The new name cements Panoply Media’s transition from producing podcasts to the technology side of the business, where it serves as the middle man between podcasters and brands.
“This is a continuance of what you saw last fall: an emphasis on the tech and ad service business,” said Brendan Monaghan, CEO of Megaphone.
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