After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

78% of U.S. sees chance for 'positive social messages'

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around the league. But well over half of Americans and advertising professionals surveyed believe the disturbing issues raised by the Ray Rice and Adrian Peterson domestic violence/child abuse cases will help change the creative tone of commercials we'll see during NBC's telecast of Super Bowl XLIX on Feb. 1.