After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

Ratings firm will proceed with out-of-home rollout this fall, despite pandemic's impact on foot traffic

an N on a TV screen
After delaying its national OOH measurement, Nielsen said it would “reassess the situation in Q1 2021.” Nielsen, Getty Images

After Nielsen weathered severe backlash from networks following Thursday’s surprise announcement to delay its national out-of-home measurement rollout—scheduled for this fall—until at least early 2021, the company has reversed course.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.