After Buying Scripps in March, Discovery, Inc. Mulls Going Direct-to-Consumer

CEO David Zaslav could bundle all 17 networks for $5-$8 per month

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Discovery Communications became Discovery, Inc. when it closed its merger with Scripps Networks Interactive in March, bulking up to 17 networks in the process. As he finishes combining the two companies, president and CEO David Zaslav said he is eyeing a direct-to-consumer offering that would give subscribers access to his company’s entire portfolio.

During Discovery’s exec session today at the Television Critics Association’s summer press tour in L.A., Zaslav said he’s mulling a direct-to-consumer model with all of Discovery’s networks—“These great global brands with characters and shows and a fantastic library,” he said—that he could sell domestically or globally at a price of $5 to $8 per month.




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