NewFronts

After Buying Fox, Disney Sets Its First Combined Upfront for May 14

Company will no longer participate in this year's NewFronts

After combing ABC and Freeform's upfront last year, Disney ad sales chief Rita Ferro has even bigger plans for 2019.Getty Images
Headshot of Sara Jerde
By Sara Jerde

March 28, 2019

One week after completing its $71.3 billion purchase of Fox, Disney has set plans for its first combined upfront event featuring its expanded portfolio—and also reversed course on its previously announced plans to participate in this year’s NewFronts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Recommended articles
Related Articles
Convergent TV

Many People With Smart TVs Don’t Use Them Properlyicon-image

By Sara Jerde

Convergent TV

IAB Announces Initial 2019 NewFronts Lineupicon-image

By Sara Jerde

Convergent TV

After Buying Pluto TV, Viacom Sets Its Content Strategy for the Streaming Serviceicon-image

By Jason Lynch

EstrellaTV interim vp of news and national news anchor Mirthala Salinas is a mainstay on Estrella News.
NewFronts

Spanish-Language Estrella Media’s Rebirth Is Driven by Streaming Newsicon-image

By A.J. Katz

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

TikTok Strategies Your Brand Needs to Master

By Kate Kenner Archibald, CMO, Dash Hudson

The Evolving Conversation on Health and Wellness

By Twitter