After Buying Fox, Disney Sets Its First Combined Upfront for May 14

Company will no longer participate in this year's NewFronts

After combing ABC and Freeform's upfront last year, Disney ad sales chief Rita Ferro has even bigger plans for 2019. Getty Images

By Sara Jerde

March 28, 2019

One week after completing its $71.3 billion purchase of Fox, Disney has set plans for its first combined upfront event featuring its expanded portfolio—and also reversed course on its previously announced plans to participate in this year’s NewFronts.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.