After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platform

The company will license its own data capabilities

Marketers can now create audience segments and buy national inventory across the portfolios of all 4 companies. Getty Images, Turner, NBCUniversal, Open A.P., Viacom, Fox

It took almost a year longer than the consortium had hoped, but Viacom, Turner and Fox have finally landed another publisher—the biggest one they could have hoped for—to join OpenAP: NBCUniversal.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.