TV Upfronts

After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platform

The company will license its own data capabilities

Marketers can now create audience segments and buy national inventory across the portfolios of all 4 companies.Getty Images, Turner, NBCUniversal, Open A.P., Viacom, Fox
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By Jason Lynch

April 19, 2018

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It took almost a year longer than the consortium had hoped, but Viacom, Turner and Fox have finally landed another publisher—the biggest one they could have hoped for—to join OpenAP: NBCUniversal.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.

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