After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platform
The company will license its own data capabilities
Marketers can now create audience segments and buy national inventory across the portfolios of all 4 companies.
Getty Images, Turner, NBCUniversal, Open A.P., Viacom, Fox
It took almost a year longer than the consortium had hoped, but Viacom, Turner and Fox have finally landed another publisher—the biggest one they could have hoped for—to join OpenAP: NBCUniversal.
