After two years of solely virtual NewFronts presentations, marketers and publishers are ready to get back to the first in-person event since 2019. This week’s 2022 NewFronts, hosted by the Interactive Advertising Bureau, will in fact be a hybrid format: three days of in-person New York presentations (which can also be streamed for those attending remotely), followed by a day of virtual events.
David Cohen, CEO of IAB, described this year’s NewFronts as a bit of a “mixed bag,” with its live sessions, simul-streams and entirely virtual presentations.
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