After a 3-Year Wait, Buyers and Publishers Ready for In-Person NewFronts Return

But what will 2023 look like after a hybrid ‘bridge year’?

After two years of solely virtual NewFronts presentations, marketers and publishers are ready to get back to the first in-person event since 2019. This week’s 2022 NewFronts, hosted by the Interactive Advertising Bureau, will in fact be a hybrid format: three days of in-person New York presentations (which can also be streamed for those attending remotely), followed by a day of virtual events.

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This story first appeared in the May 2, 2022, issue of Adweek magazine. Click here to subscribe.