During this upfront season, every network is trying to woo buyers with the promise that television is the best medium to deliver their messages to consumers. But A+E Networks will actually be putting its money where its mouth is, in what it says is an industry first: offering performance-based guarantees for some of its upfront inventory around metrics that prove TV’s ability to drive behavior.
The company has spent the past year beefing up its audience-based targeting platform, A+E Precision (which identifies the proper placements across the company’s portfolio,) and its attribution product, A+E Performance (which will access a campaign’s effectiveness according to the client’s preferred metrics).
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