A+E Networks Will Offer Performance-Based Guarantees for Some Upfront Inventory

Promising brands that their ads will drive metrics like website visits and foot traffic

During this upfront season, every network is trying to woo buyers with the promise that television is the best medium to deliver their messages to consumers. But A+E Networks will actually be putting its money where its mouth is, in what it says is an industry first: offering performance-based guarantees for some of its upfront inventory around metrics that prove TV’s ability to drive behavior.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in