A+E Networks Will Offer Performance-Based Guarantees for Some Upfront Inventory

Promising brands that their ads will drive metrics like website visits and foot traffic

The performance-based guarantees will be available on shows across A+E Networks' portfolio, including History's Six. History

During this upfront season, every network is trying to woo buyers with the promise that television is the best medium to deliver their messages to consumers. But A+E Networks will actually be putting its money where its mouth is, in what it says is an industry first: offering performance-based guarantees for some of its upfront inventory around metrics that prove TV’s ability to drive behavior.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.