A+E Networks Unveil Houdini, Sons of Liberty, Devious Maids at Upfront

Mel Berning targets clients who are ‘tired of paying a failure tax’

A+E Networks’ Wednesday night upfront presentation at Lincoln Center featured ad sales president Mel Berning in an aggressive mode, taking on broadcasters for “throwing over $1 billion dollars up for grabs in this year’s upfront.” Indeed, many in the cable universe have called this the year for cable to really hack off quite a bit of broadcast’s market share, and A+E is giving it a try with all three flagship networks—A&E, History and Lifetime.