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Two months ago, when A+E Networks became one of the first media companies to cancel its upfront event, which had been planned for late March, it shifted its initial upfront messaging from content to Covid-19 social initiatives, putting its new content announcements on the backburner.
But now, as early upfront talks heat up and buyers and sellers alike worry about how the continued Covid-19 shutdown of production will affect on-air offerings, A+E Network is back to promoting its new slate.
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