A+E Networks Shifts Upfront Push From Content to COVID-19 Social Initiatives

Company also looks to move away from traditional demo transactions

Just two and a half weeks ago, A+E Networks was still making preparations for its annual upfront event, which had been set for Wednesday at New York’s Jazz at Lincoln Center. Of course, those plans quickly went out the window due to the COVID-19 pandemic, which forced the company to cancel its event and completely revamp its upfront plans and strategy.

After regrouping, A+E Networks is heading into the upfront with an overhauled approach: downplaying the programming plans it had initially planned to tout, and instead focusing on its COVID-19 initiatives and other pro-social community efforts.

“We

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