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After emphasizing the power of linear TV at its upfront presentation in March, A+E Networks focused on the other side of the spectrum in its NewFronts debut on Tuesday: The company emphasized the importance of marketers investing in its digital platforms as well.
A+E Networks held its inaugural NewFronts presentation on Tuesday, after the Interactive Advertising Bureau extended an invitation to linear TV companies to participate in this year’s event. (NBCUniversal, the other first-time TV presenter, will hold its event on Thursday.)
That
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