A+E Networks Reconfigures Its Ad Sales Team to Sell Cross-Portfolio and Cross-Platform

No layoffs or hires, but 5 execs have new responsibilities

A+E Networks, one of the last remaining big media companies that hadn’t switched to a cross-portfolio and cross-platform sales strategy, is finally jumping on the bandwagon.

In the shift, which the company announced today, the ad sales team will no longer sell its inventory by brand, with separate linear and digital groups, and will morph into a cross-platform and cross-portfolio organization, with a dedicated client team.

“A+E Networks has a powerful portfolio of brands that reaches a variety of audiences at scale,” said evp of ad sales Peter Olsen in a statement. “We

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