A+E Networks Now Lets Clients Optimize Performance-Based Guarantees During a Campaign

In-flight adjustments should help marketers maximize their ROI

It’s been five months since A+E Networks decided to offer performance-based guarantees for some of its upfront inventory this year. Now the company is sweetening the deal by allowing clients to optimize their campaign while it is still in progress, instead of having to wait until the conclusion to determine their ROI.