TV Upfronts

A+E Networks Cancels Live Event, Plans 'Virtual Upfront' in Light of Coronavirus

Media company will instead hold briefings for agencies

Instead of its annual upfront event, A+E Networks ad sales chief Peter Olsen will brief agencies via a "virtual upfront."Getty Images
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By Jason Lynch

March 9, 2020

A+E Networks has become the latest media company to cancel its in-person upfront event this month due to concerns about the spread of the new coronavirus.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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