Adweek Podcast: The Resurgence of Reality Television

On #Scandoval, barbecue showdowns and marketing to niche communities

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk about the resurgence of reality television.

Adweek Podcast Network senior producer Al Mannarino and deputy TV editor Bill Bradley share more on the history of writers strikes and their impact on unscripted television, the brand partnerships that can evolve from big cultural moments like #Scandoval and why brands need to take their research a click deeper to truly insert themselves in the conversations of niche communities, such as reality TV fans.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.