The Advertising Wars: DirecTV and Viacom

Nine ads you'll be seeing a lot of in the next few days

When in the course of human events it becomes necessary for one corporation to dissolve the bands of finance that have connected it with another, and to assume a martyred position in the public eye, it is pretty much a given that each corporation will start running ads telling everyone who will listen why the other sucks.

Viacom and DirecTV are having a spat. Viacom, parent company of Nickeoldeon, Comedy Central, MTV, VH1, TV Land and BET (among others), says DirecTV doesn't want to pay a reasonable rate increase after the end of a cushy seven-year contract; DirecTV says it's sick and tired of paying Viacom too much for channels nobody watches.

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