Advertising Spend Expected to Trickle Back to TV as Consumers Embrace Streaming

Ad-supported services gained some share in 2020, according to Nielsen

The Covid-19-induced collapse of ad spend in 2020 has been well-documented. But as the nation heads into a more optimistic spring with more vaccinations on the horizon, Nielsen is predicting that advertising spend—likely led by big-ticket advertisers—is heading back up.