Advertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016

Local cable doubled its revenue from the 2014 midterms and digital ads almost quadrupled

The dust hasn’t completely settled on the 2018 midterm elections yet, with a few races still in limbo. However, broadcast, cable and digital outlets are tallying their ad revenue haul from this year and, not surprisingly, it’s a record-breaker.

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