Advertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016

Local cable doubled its revenue from the 2014 midterms and digital ads almost quadrupled

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The dust hasn’t completely settled on the 2018 midterm elections yet, with a few races still in limbo. However, broadcast, cable and digital outlets are tallying their ad revenue haul from this year and, not surprisingly, it’s a record-breaker.

In the 2018 midterm elections, $5.25 billion was spent on advertising in local broadcast, local cable and digital, according to Kantar Media, which makes it the most lucrative midterms in history. The 2018 election spending was 78 percent higher than the 2014 midterms, which had a $2.95



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