Advertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016

Local cable doubled its revenue from the 2014 midterms and digital ads almost quadrupled

High-proflle election battles like that between Texas Sen. Ted Cruz and Rep. Beto O'Rourke helped fuel the ad revenue windfall. Getty Images

The dust hasn’t completely settled on the 2018 midterm elections yet, with a few races still in limbo. However, broadcast, cable and digital outlets are tallying their ad revenue haul from this year and, not surprisingly, it’s a record-breaker.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.