Advertisers Plan on Spending One-Third Less in This Year’s Upfront
Covid-19 uncertainty could lead to $7 billion in lost revenue
Media companies were already bracing for upfront ad revenue losses, but they could be bigger than anticipated.
Photo Illustration: Trent Joaquin; Source: Unsplash
Many media companies and buyers expected that this year’s upfront marketplace will be softer in the midst of a pandemic, but a new survey of advertisers reveals just how seismic the ad revenue losses could be this year.
