Word is just getting out now, but following its April 2009 meeting, agency and advertiser members of the Arbitron Advertiser/Agency Advisory Council have announced a consensus recommendation regarding radio stations encoding in Portable People Meter (PPM) markets.
In a statement, the Council said it “encourages every radio station in each scheduled PPM market to encode its broadcast signals for PPM measurement. Whether or not to subscribe to the service is an individual decision for each station.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in