Adults Spend Almost Half Their Day Connected to Linear or Digital Media

Watching video alone takes up almost 6 hours

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The average U.S. adult now spends more than 11 hours each day—almost half the entire day—listening to, watching, reading or interacting with some form of linear or digital media.

That’s according to the Q1 2018 Nielsen Total Audience Report, which was released today. Adults now spend 11:06 (in hours:minutes) per day connected to linear or digital media, which is up 19 minutes from the previous quarter (10:47 in Q4 2017). Quarter to quarter, adults spent five minutes more per day on average using connected TV devices (like Apple TV and Roku) and 13 minutes more using digital platforms.


Live TV viewing has been on the rise during the past two quarters, up from 3:54 in Q3 2017 to 4:10 in Q1 2018, though Nielsen said that could be at least partially explained by seasonal patterns, as winter weather could cause adults to spend more time indoors watching television.

Adults spent almost six...



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