Adele Gives NBC Its Biggest Music Special in 10 Years

Singer says 'hello' to 11 million viewers

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Adele’s media domination continues.

Three weeks after her new album, 25, had the biggest-selling debut ever, the singer turned her record-breaking powers to TV, giving NBC its highest-rated prime-time music special in 10 years.

Her concert special, Adele Live in New York City, drew 11.3 million viewers last night and rated a 3.0 in the adults ages 18-49 demographic, according to Nielsen.

It was the highest-rated music special on broadcast (outside of awards shows and New Year’s Eve specials) in the demo in 10 years, since NBC aired the Eagles Farewell Tour in June 2005.



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