Advertisers have been returning to television, in both linear and digital forms, just as old beloved shows have started returning to screens.
As more publishers and networks continue experimenting with streaming live video, FreeWheel, part of the Comcast Advanced Advertising Group, has seen a marked increase in ad views during live news streaming. Ad views during live news programming grew by 150 percent from Q2 2016 to Q2 2017, with most of the growth coming from full-episode and live views for news, entertainment and sports.
Entertainment
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