The long-in-the-works ad-supported tier of HBO Max will roll out in June, a little more than a year after the streamer first debuted, AT&T said today.
Top line
Parent company AT&T also told investors it now expects to have between 120 million and 150 million HBO Max and HBO global subscribers by the end of 2025. That’s an increase from the 75-90 million projection the company shared with investors in October 2019.
Between the lines
An HBO Max subscription is currently $14.99
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in