As Ad Spending Rises, Print Still Suffers

Here’s a promising sign that we’re finally pulling out of the recession: As The Wall Street Journal noted this morning, Publicis Groupe’s ZenithOptimedia is reporting that U.S. ad spending is expected to increase 2.5 percent to $155.2 billion in 2011.

Online ad spending will see the biggest rise at 13 percent, followed by cable television (10 percent) and cinema (6 percent).

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