Here’s a promising sign that we’re finally pulling out of the recession: As The Wall Street Journal noted this morning, Publicis Groupe’s ZenithOptimedia is reporting that U.S. ad spending is expected to increase 2.5 percent to $155.2 billion in 2011.
Online ad spending will see the biggest rise at 13 percent, followed by cable television (10 percent) and cinema (6 percent). The future still looks pretty bleak for print media, though. The report forecasts that ad spending in print publications will actually drop: newspapers will take a 8.6
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