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NEW YORK NBC is reaching out to current and former network stars to help celebrate the peacock’s first Super Bowl in more than a decade.
In terms of advertising, NBC — as expected — said it has sold all 69 spots for the game. That established a new ad-revenue record for the event of $206 million.
Late-night comics Jay Leno and Jimmy Fallon, Tina Fey and former SNL star Will Ferrell are doing either live or taped pieces for Sunday’s six-hour pregame and/or the Super Bowl.
Producers said that every NBC family member who was asked was enthusiastic about helping out.
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