Ad Loads Continue To Rise in the U.S., According to New Report

It's the opposite in other countries

Overall, ad loads rose from 10.9 minutes per hour last year in August to 11.2 minutes per hour this year at the same time. Getty Images

While some broadcasters have taking steps to lower ad loads, they continue to rise in the U.S., according to GroupM’s annual State of Video report.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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