Convergent TV

Ad It Up: Viewers Show High Tolerance for Online Spots

Consumers view 91 percent of ads in long-form video content

Headshot of Anthony Crupi
By Anthony Crupi

August 7, 2012

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging.

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Headshot of Anthony Crupi

Anthony Crupi

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