Ad It Up: Viewers Show High Tolerance for Online Spots

Consumers view 91 percent of ads in long-form video content

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging.

According to a new report from the video monetization firm FreeWheel, the online video environment is increasingly mimicking the experience of the age-old television ad model, as the standard pre-roll spot is giving way to a far more comprehensive break structure.

Upon serving up 10.1 billion video ads in the second quarter of 2012, FreeWheel concluded that long-form content is the most desirable environment for advertisers.

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