Third-party processors are now privy to the shows you watch after you record them.
In addition to capturing information from households and people who watch live programming, Nielsen’s live-plus-1 data captures viewing up to one full day after a show is recorded at the local level.
“It’s kind of an evolution, evolving to keep up with how people view content,” said Steve Lanzano, president and CEO for the Television Bureau of Advertising.
The information is then made available to ad buyers and sellers and was first released to them last week.
“Our
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