Acura's Better Call Saul Partnership Includes Weekly Los Pollos Hermanos Training Videos With Gus Fring

Brand's also bringing mysterious driver character back for trivia

Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.

The return of Gus Fring, one of Breaking Bad’s most memorable villains, and his Los Pollos Hermanos fast-food chain in the upcoming third season of Better Call Saul is the gift that keeps on giving for AMC’s marketing and ad sales team.

Since January, the network has been teasing the addition of Fring, played by Giancarlo Esposito, to the Breaking Bad prequel (Season 3 premieres on April 10). In January, AMC announced the character’s return via a faux ad for Los Pollos Hermanos (the spot, which actually aired in Albuquerque, N.M.,



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