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The fictional town of Lanford, Ill., where the sitcom Roseanne is set, is more than 800 miles away from Manhattan. But for the next four weeks, subway riders on New York’s shuttle train between Grand Central Station and Times Square will be instantly transported to the iconic Lanford living room of Roseanne Barr’s working-class TV family.
ABC has wrapped one of the shuttle trains to recreate the living room of Dan and Roseanne Conner, as part of its nostalgia-themed marketing campaign to promote its revival of Roseanne, which debuts Tuesday, March 27.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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