ABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as $2.6 Million

Even in a controversy-filled year, demand for the telecast remained strong

The Academy Awards has made more than its share of missteps and controversy when it comes to putting together Sunday’s ceremony and reversing the Oscar’s falling ratings, but things are continuing to run fairly smoothly on the business side. ABC said today that the network has sold out its Oscars ad inventory, four days ahead of the Feb. 24 telecast.