ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

Competing streamers want to advertise on the network, according to Karey Burke, but 'we just won't let them'

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ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association’s summer press tour in L.A.

“We believe we offer creators a superior platform: big, broad audiences, all year long,” said Burke.

The ABC exec cited Nielsen data from its SVOD Content Ratings that say 85% of streaming shows perform below a 0.1 rating in the adults 18-49 demo, “which is to say they really don’t perform at all.”

She blasted streamers “who tout shows as hits one day and cancel them the next, usually around Season 3.”




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