ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

Competing streamers want to advertise on the network, according to Karey Burke, but 'we just won't let them'

ABC president Karey Burke
'We are in it to win it,' said ABC Entertainment president Karey Burke. ABC

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association’s summer press tour in L.A.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.