ABC Is Giving Itself a Roseanne Do-Over With The Conners

Network expects a big audience for the spinoff’s premiere; the challenge will be getting them to stick around

Few recent TV shows have exploded on the scene—and then imploded—with the force and speed of ABC’s Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating in the 18-49 demo, making it the most-watched comedy telecast in more than three years, and led all entertainment shows last season with a 5.3

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This story first appeared in the October 15, 2018, issue of Adweek magazine. Click here to subscribe.