ABC Is Giving Itself a Roseanne Do-Over With The Conners

Network expects a big audience for the spinoff’s premiere; the challenge will be getting them to stick around

Few recent TV shows have exploded on the scene—and then imploded—with the force and speed of ABC’s Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating in the 18-49 demo, making it the most-watched comedy telecast in more than three years, and led all entertainment shows last season with a 5.3 C7 rating. But just two weeks after the show and star Roseanne Barr were the toast of its May upfront, ABC shockingly canceled Roseanne, following a racist tweet from Barr, leaving the network without its most prized asset going into this year’s upfront.

Click for more from this issue

This story first appeared in the October 15, 2018, issue of Adweek magazine. Click here to subscribe.