Marketing Innovation

ABC Is Already Using Taylor Swift’s New Song 'Look What You Made Me Do' to Promote TGIT

Promo launched less than an hour after the tune dropped

ABC's new TGIT spot recycles footage shot last season with stars Kerry Washington, Ellen Pompeo and Viola Davis.ABC
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By Jason Lynch

August 25, 2017

ABC wasted no time taking advantage of the hype around Thursday night’s release of Taylor Swift’s early-awaited new single, “Look What You Made Me Do.”

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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