ABC Hopes Buyers Won’t Judge Roseanne Based on Last Year’s Disastrous Upfront Appearance

May event left advertisers worried about revival

Over the years, ABC has been able to use its May upfront event to ignite enthusiasm among buyers for new shows like Modern Family and Designated Survivor, both of which built buzz after the network screened all or some of its pilot for the Lincoln Center audience. But other times, the network’s upfront presentation has the opposite effect, potentially scaring buyers off a show after a disastrous first impression.

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