ABC Finishes Upfront Negotiations With High Single-Digit CPM Hikes

Company sold inventory across its entire portfolio

This was the final upfront in which ABC buyers will be able to purchase time for Scandal, which will conclude next spring. ABC

It’s a wrap on Rita Ferro’s first upfront as president of ad sales for Disney-ABC—and the company’s first upfront in which it sold inventory across its entire portfolio.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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