ABC Family Is Just the Latest Cable Network to Rebrand Itself With a New Name

Why these 8 made the big switch

ABC Family will change its name to Freeform in January because to be free is to be liberated, to be unbound, to be unadulterated. But in this case, it won't be truly free since Freeform will still be part of a basic cable or satellite package.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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