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A week after the national TV networks made their upfront presentations, executives of the newly-formed New York Interconnect made their own pitch to a room full of ad buyers and brands. The Interconnect bills itself as a one-stop shop for ad buyers and planners looking to reach more than 6 million households in the New York market.
A collaboration between Altice and Charter as well as smaller MVPDs (like Comcast) serving the tri-state area, the New York Interconnect is designed to allow buyers to make large purchases of inventory across the nation’s largest video market.
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