A One-Stop Shop for New York Ad Buyers Makes Its Upfront Debut

The result is a collaboration between Altice and Charter

New York Interconnect showcased the different ways people watch TV in mock situations. Sara Jerde

A week after the national TV networks made their upfront presentations, executives of the newly-formed New York Interconnect made their own pitch to a room full of ad buyers and brands. The Interconnect bills itself as a one-stop shop for ad buyers and planners looking to reach more than 6 million households in the New York market.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.