A One-Stop Shop for New York Ad Buyers Makes Its Upfront Debut
The result is a collaboration between Altice and Charter
New York Interconnect showcased the different ways people watch TV in mock situations.
Sara Jerde
A week after the national TV networks made their upfront presentations, executives of the newly-formed New York Interconnect made their own pitch to a room full of ad buyers and brands. The Interconnect bills itself as a one-stop shop for ad buyers and planners looking to reach more than 6 million households in the New York market.
